One question I am often asked by clients during the design phase of a Strategic Meetings Management program is how to decide which countries to include in the program, given that the effort to implement and operate an SMM program in a country could well exceed the annual spend in the countries with the lowest […]
August 20, 2013
To Mandate or Not: Strategic Meetings Management Programs
Is your strategic meetings management program mandated, and by mandated I mean are your meeting owners required to utilize the core components of a strategic meetings management program (1) the meetings policy, (2) processes and (3) procedures, and (4) register their meetings in a central data repository or meetings technology system? Has enough changed in […]
August 1, 2013
3 Must Haves for a Successful Global Strategic Meetings Management Program
Part two in a multi-part series on successfully globalizing a strategic meetings management program. Identifying constituencies affected by change, their reasons for resistance to change, and available tools to overcome their resistance to change, are the three ‘must haves’ to facilitate the implementation of a global program. Applied early and often these change management strategies […]