First we implemented a strategic meetings management program in the US. Then, as part of our global implementation, we implemented the program in Europe. The program in the US was a resounding success. The program in Europe; not so much (at first). In my former life I spent five years as the leader responsible […]
July 16, 2013
How to Successfully Implement a Global Strategic Meetings Management Program
Part One of a Multi-Part Series on Globalization If I learned one thing from my most recent four-year foray into designing and building a global strategic meetings management (SMM) program it’s that NOBODY WANTS TO BE TOLD WHAT TO DO BY CENTRAL, whether central is HQ telling the field, or the United States telling another […]