Deciding Which Countries to Include in a Meetings Management Program

One question I am often asked by clients during the design phase of a Strategic Meetings Management program is how to decide which countries to include in the program, given that the effort to implement and operate an SMM program in a country could well exceed the annual spend in the countries with the lowest […]

So How Does Your Meetings Policy Rate?

Most organizations with a strategic meetings management program have a meetings policy, and many others are planning to develop one in the near future. But how many of those policies are comprehensive and address all the areas that a policy should? In a recent review of over 20 meetings policies I have found that most […]

Where Meetings Management Strategy and Interior Design Overlap

A well-known phenomenon in Meetings Management is mistaking the implementation of a meetings technology system, or the contracting of sourcing and planning services to a third-party planning company, for a strategic approach to meetings management. And why is a strategic approach to managing meetings so important? What’s wrong with a tactical approach, with a little […]

An Engagement Approach for Strategic Meetings Management Programs

Employee engagement is a hot topic in the Meetings industry, but we usually apply it to engaging meeting attendees during the events they attend.  Ask any executive however and the ultimate goal of employee engagement is to improve employees’ contributions to a company in driving business outcomes. This is an opportunity for meeting management programs […]

How Does Strategic Meetings Risk Management Impact Your Meetings Policy?

Compliance sections in meetings policies have expanded beyond the use of certain suppliers or approval processes, to include language that mitigates strategic risk.   In order to mitigate the risks associated with meetings & events, a meetings policy must address compliance to policy, suppliers, and processes, as well as compliance to strategic meeting & event […]

How to Successfully Implement a Global Strategic Meetings Management Program

Part One of a Multi-Part Series on Globalization If I learned one thing from my most recent four-year foray into designing and building a global strategic meetings management (SMM) program it’s that NOBODY WANTS TO BE TOLD WHAT TO DO BY CENTRAL, whether central is HQ telling the field, or the United States telling another […]

37 Ways to Mitigate Risk in Your Corporate Meetings & Events Program, Part 1

In my last blog post, which focused on identifying the main areas of risk in an organization’s meetings and events program, I promised that in my next blog post I would look at mitigation strategies for these risk areas. To recap from last time, there are six main types of risk in a meetings program, […]

If Your Company Conducts Meetings, Your Employees, Brand, and Finances are at Risk

Meetings remain a necessary way for us to communicate information, build relationships, and sell to our customers.  BUT, like with many things in life, there is a degree of risk associated with them, and where there’s risk, there’s also the responsibility of those of us in the industry to mitigate that risk.  And the risks […]