Deciding Which Countries to Include in a Meetings Management Program

One question I am often asked by clients during the design phase of a Strategic Meetings Management program is how to decide which countries to include in the program, given that the effort to implement and operate an SMM program in a country could well exceed the annual spend in the countries with the lowest […]

So How Does Your Meetings Policy Rate?

Most organizations with a strategic meetings management program have a meetings policy, and many others are planning to develop one in the near future. But how many of those policies are comprehensive and address all the areas that a policy should? In a recent review of over 20 meetings policies I have found that most […]

Where Meetings Management Strategy and Interior Design Overlap

A well-known phenomenon in Meetings Management is mistaking the implementation of a meetings technology system, or the contracting of sourcing and planning services to a third-party planning company, for a strategic approach to meetings management. And why is a strategic approach to managing meetings so important? What’s wrong with a tactical approach, with a little […]

How I Engaged My Session Attendees by Shifting From Presenter to Facilitator

The Importance of Audience Engagement We hear a lot about audience engagement being so important these days, since meeting attendees expect more from their speakers than the standard brain dump of days gone by. Audiences want to acquire knowledge to help them solve their day-to-day problems. That’s why they take time away from the office, […]

An Engagement Approach for Strategic Meetings Management Programs

Employee engagement is a hot topic in the Meetings industry, but we usually apply it to engaging meeting attendees during the events they attend.  Ask any executive however and the ultimate goal of employee engagement is to improve employees’ contributions to a company in driving business outcomes. This is an opportunity for meeting management programs […]

Need to Know BEFORE Starting a Strategic Meetings Program Ex-US

First we implemented a strategic meetings management program in the US.  Then, as part of our global implementation, we implemented the program in Europe.  The program in the US was a resounding success.  The program in Europe; not so much (at first).   In my former life I spent five years as the leader responsible […]

New Video – Risk Management and Your Meetings Policy

Check out my new videocast on how the risks associated with corporate meetings & events can impact meetings policy.

6 Ways in Which Travel Management and Meetings Management Differ

This is part two of a two part article outlining the tasks that travel and meeting managers are responsible for.  Part one identified the similarities between the roles, and this part identifies the differences.  A link to part one of this article can be found at the bottom of this article.   Differences Between Travel […]

Travel Management, Meetings Management. What’s the Difference?

Travel Managers Are Being Asked to Manage Meetings More and more often, travel directors are being asked to manage strategic meetings management programs.   But do travel management and meetings management require the same skill sets and subject matter expertise for travel management professionals to take on these added responsibilities?   This is part one […]

To Mandate or Not: Strategic Meetings Management Programs

Is your strategic meetings management program mandated, and by mandated I mean are your meeting owners required to utilize the core components of a strategic meetings management program (1) the meetings policy, (2) processes and (3) procedures, and (4) register their meetings in a central data repository or meetings technology system?  Has enough changed in […]